Brand Watch: XXBC
By Shanu Walpita

XXBC channels Cash Money Records, Crosby Deli, Coogi Suits, Norma Kamali 1981, FUBU, and your grandmother’s living room sofa for F/W 13.

Oct 09, 2013


Notably the princes of prints of downtown NYC, Alex Lee and Will Thompson have a true knack for layering vintage streetwear with contemporary designer pieces that has reached the status of artistry. Luckily, these two have put this gift to good use by honing in these skills to create their clothing line, XXBC. Starting off with deconstructing and reconstructing sweatshirts with vintage fabrics, XXBC has evolved tenfold from just one year ago and are on the cusp of unveiling their first full collection this season. The duo teams up with photographer James Parker, and bring us a sneak peek at what is to come.

For F/W 13, Alex and Will are inspired by “Cash Money Records, Crosby Deli, Coogi suits, Norma Kamali 1981, your grandmother’s living room sofa and FUBU,” all which encapsulate Lee’s pictorial stream of consciousness that is his personal website.

The pieces feature vintage-inspired floral fabrics blocked with sweatshirt material, elevating and changing the streetwear game with the unexpected but appealing juxtaposition.

Lee and Thompson update the ’90s street silhouette into a coveted, contemporary capsule collection of wearable, and effortlessly cool pieces. Although the rest of the collection is under wraps, this first glance promises to be a hit with all streetwear connoisseurs. – Kathleen Tso

Peep the full lookbook here, and keep in tune with their latest news here.

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