Brand Watch – Armistice

Self-proclaimed “casual cool hispter” brand – Armistice – presented their S/S 12 and F/W 12 collections at the last edition of Micam.  The Paris-based label offers simple and casual styles with an urban twist.  Below is a selection from their Spring and Fall collections.

All styles are unisex, with clean silhouettes that play with textiles and details.  The Summer chukkas feature a 1-eye lacing closure with oversized eyelets and rope laces.  The F/W items vary on the hiker silhouette with tartan, quilted and a lurex woven fabric, reviving the same 1-eyelet detail from the Spring selection.

While the collection is small (multiple colorways on three silhouettes), it shows potential for the Junior market and seem to have a steady follow on their Facebook page.  I certainly would like to get my hands on one of these, especially with NYC summer just around the corner. –Jenn Tello

Hope you’re caught up on your French skills.

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