Sep 22, 2017 | By Samuel Trotman
Get more Denim insights as a WGSN subscriber
DECO jeans are a hot new brand to watch who’s number one aim is to achieve the perfect fit. The brand was founded in 2009 by hip couple Lauren and Richy and draws inspiration from their mutual love of Art Deco and their extensive travels around Africa, Asia and Europe. But the secret is in the topblock where the fit intends to flatter everyone from the Beyoncés to the Kates of the world – they’ve actually had people screaming with joy from their changing rooms after trying on the jean. At a time when everyone seems to be talking about the perfect fit, we see them doing very well.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.