Brand Buzz: Wild Bird Society of Japan

Last week, our Tokyo correspondent attended the Fuji Rock Festival  (Naeba Ski Resort, Yuzawa-machi, Niigata, JAPAN) and captured inspiring images of Japanese festival street style. Concert goers braved the elements in colorful, chic bohemian frocks and were all spotted wearing festival must-have Easyrider bird watch switching boots by *Wild Birds of Society.  Revered for having more ease of movement than a typical rain boot, the design is lightweight and functional with a soft shaft and toggle-pull closures that allow for multiple styling options.  The boots even foldup into a handy compact storage bag perfect for outdoor, hands-free travel. -Monique Umeh

*Founded in 1934, WBSJ continues its commitment to protecting and preserving birds and their habitat while encouraging people to enjoy bird watching.

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