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Brand Buzz: Onassis Clothing

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Onassis Clothing is a high-quality, low-priced label that is opening their newest menswear store in SoHo (New York City) shortly. Two design studios from Tokyo and New York worked in conjunction for a collection that fuses classic Americana with a forward-thinking, minimalist aesthetic and includes classic jeans, soft woven shirts and washed flannels. With visuals produced by Aux Armes, the space is filled with wood elements and found objects. The soft opening party is tonight from 6pm to 9pm EST, but doors open to the public in September.

Visit Onassis Clothing at 71 Greene Street (between Spring and Broome streets), 212-966-8869.

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