As the fascination with the revival of heritage brands continues, more and more companies seem to be taking their rightful place in a long line of opportunities targeted to the trend-driven customer. Farrah Vintage is one of those brands. Founded by Monsur Farah, thebrand has roots in New York. There, the company namesake learned the tricks of the trade, studying shirt making and manufacture during the 1910s. In 1920, Mr. Farah opened a factory in El Paso, Texas where it remains today. From El Paso, a location chosen as much for the ability to produce cheaply as anything else, to today, Farah Vintage 1920 celebrates some 90 years with hands in different pockets of the garment industry. The F/W 10 collection revives classic pieces, all of which have been worn in service and in leisure. The duality of its history is shared through some vintage advertisements, which tie in the full range of cultural associations – soldiers to Mods, and everything in between. Chambray shirts, the cloth from which the Farah story has been cut, along with chinos, wool melton peacoats, G.I. shirts, flannel officer’s jackets and duffle coats make up a truly authentic collection.
For a look at other brands that celebrate their heritage and the truly rugged look, check out our S/S 11 Pitti Uomo report.
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