Brand Buzz: Batten Sportswear

Batten Sportswear is a new Made in America brand.*Images & inspiration courtesy of A Continuous Lean

Batten Sportswear — which is entirely made in America — draws inspiration from vintage outdoor gear from the 1970s and 1980s, mixes in other elements from vintage American sportswear, and adds in a dose of East Coast surf culture (something designer Shinya Hasegawa is passionate about, being an avid surfer himself).

New for S/S 12, the collection includes active jackets like the Travel Shell Parka, which is an update to the traditional 60/40. Hasegawa did things like change the sleeves to a two-panel design to slim them down and reduce the bulk of the original design. The subtle design tweaks make the jackets appropriate for use in the city as well as the outdoors. Other items in the collection, like the packable anorak, overhang shorts, beach bucket bag and the board shorts combine the inspiration and functionality of outdoor clothing, just with more city-centric twists.


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