Brand Alert: Luke Simon


Designed and manufactured in New York, Luke Simon’s menswear line is based on quality, luxe fabrics and simplicity. Only in his first season, he drew inspiration from the cityscape and used a filtered lens to soften the hard angles for the S/S 10 collection. Loose pajama pants, linen blazers, Bermuda shorts and gauzy tunics are centered around a relaxed tailored silhouette and have an urban zen feeling perfect for lounging in the park, yet right for the concrete jungle. The lightweight fabrics have proven to be essential for summer temps, and are already selling out at boutiques and department stores in the U.S., U.K., Canada, Japan, Puerto Rico and Bermuda. Keep an eye out for more from Luke Simon.

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