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Three things your brand should be doing on Instagram now.

Instagram tips

Social media is the new store window. In 2017, social shouldn’t just be an add on, it should be a key part of your business strategy – and the new wave of disruptive brands like Glossier and Everlane (with transparent pricing and models sourced from Instagram) prove that.

Whether you’re a brand new start-up or an established brand – these are the things you need to be doing on Instagram now.

Storytelling

Instagram is the perfect place to tell your brand’s story – including humble beginnings and regular shout-outs to your burgeoning community. It’s not just enough to post products and images – you need to take your audience on a journey. Feature images with lengthy captions about inspiration, history and availability of a particular product, offering insight to those who might not otherwise know your brand history, or how your products came to be.. (this is the place to totally boast about starting in a warehouse… or celebrities that have become the face of your brand)

Adidas Originals – Instagram storytelling

 

Dropping a line about drops

Your Instagram grid should be the place that your audience first hears about new products and can offer realtime feedback on each product drop too. Pay attention to the way you present new launches – good light and a flat lay has never been more important. When you’re promoting the product, offer details about its functionality and display key information such as availability, encouraging hypebeasts to get the product first or before it sells out – and if  you’re a global company, localised drops with pricing and dates matters the most.

Supreme – known for launch drops via Instagram

 

Causes matter

For Gen Z and millennials, their conscience influences their spending – so causes matter. Your social can be an extension of your brand ethics – whether you stand for gender equality and equal pay or LGBTQ rights. But, a word of warning: authenticity is key. Consumers know when brands are championing a cause to tick a box as opposed to genuinely caring about the issue and they’re not afraid to tell you in the comments section of your brand.

 

SHHHOWERCAP -using Instagram to promote their brand’s ethics

 

 

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  • Ricardo Ramos

    One other advice for brands.

    Users and companies have been changing their behavior/strategies towards mobile apps and social media, in
    prejudice of websites.

    Social media is becoming increasingly important (some companies are not even bothering to build a website). Today, nearly 80% of business have a dedicated team, social media is now a standard operating procedure.

    Sports stars, like Lionel Messi, Kobe Bryant and Cristiano Ronaldo, have left websites almost completely and are
    engaging wit

    • Matthew Pearson

      Thanks for sharing this information

    • catlady

      Thank you for sharing it

    • YAY

      great comment. Thank you for pointing this out

  • Would also love to add on the power of Instagram Stories and the ability to increase reach if locations and # are used in them!

    • Carlene (Team WGSN)

      Great point thanks @Grace

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  • Melanie Florence Oliver

    Just wish it was not such a user unfriendly bloody APP!

  • Rob Dalton

    Great points! Basically, I have a website for prospects to vet my company. I use social media to give. It’s the perfect way to share advice and help others with their branding issues.

    • Mike Henden

      Rob Dalton — sounds like a good approach! I have been working in a similar way, but have yet to develop a full social media ‘strategy’ — one thing I always advise clients is that to do social media properly requires TIME. What looks like a simple online comment or post, in reality, is only the tip of the iceberg!

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