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Kidswear brands and festivals: Boutique dress up for kids is here

It might have been the flash of hot weather over the weekend that’s got me thinking about festival season or perhaps a few inspiring press previews I’ve attended recently, but I have to say the focus on dress-up for kids appears to be moving to dizzying new heights of luxury.

Don’t get me wrong, neither I, nor the local costume store can deny the importance or usefulness of the generic Spiderman, Superman, Cinderella or Elsa outfit but there is a whole different world out there of high-brow bespoke or dare I even say it, heirloom creations appearing; some so beautiful that I absolutely can’t get enough of them.

Butterfly by Petit Pearl Lowe

Butterfly by Petit Pearl Lowe

Harlequin Leotard by Petit Pearl Lowe

Harlequin Leotard by Petit Pearl Lowe

When it comes to festival outfits for kids, brands such as Petite Pearl Lowe, Animalesque and Fable Heart are becoming increasingly popular as investment pieces to adoring Millennial Parents and their Alpha sons & daughters .

The aspirational middle classes or clearly affluent families currently finding their inner bohemia are trying out the booming family festival circuit such as Glastonbury, Wilderness, Latitude and Port Elliot [ to name only a handful] and increasingly buying into this look.

Bird Costume by Sara Lowes at Animalesque

Bird Costume by Sara Lowes at Animalesque

 

Rabbit Costume by Sara Lowes, Animalesque

Rabbit Costume by Sara Lowes, Animalesque

This renewed interest in dress-up is in response to the trying social and economic pressures kids and parents are increasingly trying to navigate. Placing renewed focus on nurturing those defining childhood traits such as imaginative play, activity and freedom and most important of all ….FUN !!

Fable Heart will be launching further products later this month

Fable Heart will be launching further products later this month

Blossom cape by Fable Heart

WANT MORE? For information on key trends in the kidswear market, and how these can inform your buying and merchandising decisions, join WGSN.

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