Dec 20, 2018 | By Alice Gividen
Get more with a WGSN membership. Click for a demo.
Bourjois introduces three new make-up products for Autumn/Winter 2014/15, including the Rouge Edition 12 Hour Lipstick collection.
The creamy formula lipsticks contain shea butter designed for long-wear without drying lips out and have been tested to last up to 12 hours without having to re-touch colour. The lipsticks settle to a semi-matte, velvet finish upon application.
There are eight shades, including five vibrant tones in Cerise, a orange-red; Rose, a soft rose; Pamplemousse, a pearly coral; Entry, a raspberry red; and Cherry, a deep red; as well as three neutrals in Beige, a nude beige; Pêche, a fresh peach; and Prune, a dark plum.
Also new is the Volume Glamour Effet Push Up Mascara in black, which joins the Volume Glamour range. The “uplift brush” is arranged with evenly distributed bristles designed to coat lashes with maximum product in one stroke for long, thick lashes. The fine texture of the formula allows for buildable layers to create a desired thickness for a 1960s lash effect.
Additionally, Bourjois has created eight new Quad Eyeshadow Palettes. The Quad Eyeshadow Palettes are tone-on-tone shadows comprising four colours packaged in rectangular compacts. Shades include: muted browns, greys and blues, green and olive, dusky pinks, violet and bronze.
All three new products will be available from October 2014.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.