Bottega Veneta



Milan:  The runways of Milan have so far been filled with depictions of raw masculinity, and Bottega Veneta was no exception. After last spring’s journey along the coastline for a military meets surf look, Tomas Maier’s man of S/S 11 was a former soldier who takes a road trip across the country that he fought so hard to protect. The result was a refreshingly rugged collection of high-luxe fabrics fused with utilitarian details. The designer’s signature blend of casual and formal was present in rumpled cotton poplin suiting, some of which featured a neutral-toned camouflage effect that was created by piecing together bleached bits of fabric. Materials remained featherweight for most of the show, with nylon and jersey joining the cotton poplin used for suits. Washed suedes and leathers suggested a modern day explorer, and a palette that included the sun-baked colors of the desert’s terrain, as well as the dusk sky of its horizon, hit the right note. In an economic climate where excess is disparaged and value is celebrated, Maier’s collection of self-effacing luxe-casual basics can be seen as a forerunner in the future of menswear.

View Collection Images

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.