Jan 17, 2018 | By Samuel Trotman
Get more Denim insights as a WGSN subscriber
Turkish denim mill Bossa gives us insight into their recycled denim program with a short video that highlights the recycled denim manufacturing process. With sustainability becoming an ever increasing element to the denim industry, the film is launched as an informational tool to educate the consumer on the importance of environmental and social responsibilities of our generation.
While recycled denim is nothing new to the industry, the trickle down effect to consumer has only really been acknowledged over the past two years. Sustainability ambassadors Nudie Jeans has been one of the key denim brands to introduce recycled and organic jeans to the mass market and has strict environmental policies in place to help provide a template to creating a sustainable business. Likewise, Tony Tonnaer, owner and founder of Kings of Indigo has played a somewhat oversize role in the advocacy of the use of sustainable practices in denim manufacturing with his RRR concept (Recycle, Re-use, Repair).
Taking a look even deeper into the manufacturing process, Turkish mill Bossa provides a detailed look into their manufacturing process of recycled denim. The video gives a guided tour of the mill’s vast manufacturing facilities, highlighting the key steps to recycling their own waste materials into high-quality denims.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.