Oct 16, 2018 | By Nigel Taylor
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Mar 28, 2017
By WGSN Insider
In recent years, the menswear tailoring market has evolved on the high street with shops like Topshop, ASOS and Zara all creating on-trend options for that special occasion. It’s no secret that their price points are competitive and combine formal styling that has an edge.
Disrupting the market this month is Boohoo MAN with the launch its first full range of tailored items that speak to the younger fast fashion male market. The aim for Boohoo MAN is deliver a one stop fashion destination that has cheaper price points and doesn’t exclude their loyal customer base.
Boohoo MAN, expanded out from underneath the main Boohoo affordable brand website, with its own website last March thanks to demand from the menswear consumer (effectively separating menswear and womenswear). It had previously launched a capsule menswear tailoring collection in Fall 2015, but now the tailoring offering has had an upgrade for spring 2017.
The collection is available in three fits; Slim, Skinny and Ultra Skinny that are designed to fill the gap for great quality suiting that caters to the fashion savvy young man. 3-piece suits, matching sets, waistcoats, fitted shirts and tailored trousers sit alongside classic brogues, tassel loafers and a range of suave accessories. This season’s collection consists of refined plaids and checks that sit brilliantly alongside the key fashion colours of the season Bold Blue, Clarity White and Ebony.
Price points range from £4 for a lapel pin to £70 for a full suit.
The collection is available on www.boohooman.com.
It’s a great time for the Boohoo brand to expand within its menswear arm, as the company as a whole is celebrating continual successful retail sales.
Online fashion retailer boohoo has seen sales strengthen since its last trading update on January 10. So much so, it now expects group revenue to grow around 50% year-on-year for the 12 months to February 28, ahead of the previously guided range of 46-48%.
In the trading update Tuesday, the group said it continues to benefit from improved operating leverage and now expects to deliver an adjusted ebitda margin at the top end of the previously guided range of 11-12%.
The group will announce preliminary year-end results on April 26.
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