Bonton x Rilakkuma = a mega kidswear collaboration
By Allison Goodfellow-Ash

The concept store has teamed up with the Japanese bear for an exciting new capsule collection. WGSN Associate Kidswear Editor Allison Goodfellow-Ash reports

Mar 09, 2016
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For any kidswear fans interested in balancing tasteful luxury & licensing then your going to love this collaboration.

On March the 7th the exclusive kids concept store Bonton  will launch a collaboration with Rilakkuma the uber relaxed super Kawaii Japanese bear, already massive in Japan and now positioning itself in Europe.RILAKKUMA BURGER

Bonton will be launching a small capsule collection in collaboration with creators San-X, consisting of t-shirts, leggings and sets together with a corner of small objects kawaii imported from Japan including bentos, stationery and more. RILAKKUMA_005RILAKKUMA PASTEQUERILAKKUMA_004RILAKKUMA_003

For any mums who happen to be in Paris on March 9th from 15h to 18h visit the Bonton Filles du Calvaire shop for the afternoon and meet Rilakkuma himself with photocall , workshops coloring and tattoos.

Subscribers re visit our European brand licensing report where we first picked up on this mega cute character and look out for our future Tokyo focused reports coming soon.

Kidswear enthusiasts, join WGSN here for the latest key trends and new season forecasts.


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