Dec 25, 2017 | By Sidney Morgan-Petro
Bonfaire.com launched last month with the mission to showcase the best accessory products from the world’s most talented designers. The new shopping destination functions as a membership-only “showroom”, with new designer collections launching on a daily basis and available for pre-order.
“Bonfaire [is] a new kind of ecommerce experience and platform that connects consumers in a much more direct way to designers and provides those designers with feedback on what is resonating with consumers well before the season actually gets underway,” said Keiron McCammon, Bonfaire co-founder and CEO.
All collections featured on the site provide a first look to its members months before they are available in stores, a formula that has proven successful with the exponential growth of luxury e-commerce sites in the last year.
A designer accessory-focused platform however is a first in the market place, something that will resonate with consumers and put the site ahead of the pack. In addition to first-hand access to world-class designer items, many of the selected collections will be exclusive to Bonfaire.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.