Boater Girls in Tokyo


After only a few minutes on the streets of Tokyo earlier this month, it was overwhelmingly clear to our Youth Culture editors that the demure “boater girls” have taken over. Stocked profusely at stores like Anap, Rose Bullet, Jayro White, L’est Rose Paris and Isetan Girl, the look centers around feminine florals, chambray, lace and crochet, stripes and of course, straw boater hats. Devotees of the trend crowd Takeshita Street as well as department stores 109, Marui, Parco and Laforet, adopting the head-to-toe style profiled in Stylesight’s Quirky Coquette Trend Tracker. Items that are crucial to the look include ankle socks, wicker suitcases, silk jumpsuits and a plethora of pearls. Expect boater girls to dominate Japan through the summer as international brands like Zara catch on, tailoring their displays for this highly trend-conscious market.

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