If you’ve ever wondered about your denim, you might’ve questioned how it comes in its various forms and finishes. WGSN’s Sam Trotman reveals all.
One of the most important parts of creating your favourite blue jeans is the washing. Washing plays an essential part in the denim chain because of the vast variety of effects that consumers are looking for on their jeans.
And trust us, there are plenty. Acid, bleach wash, coatings and vintage tinting are just a few of the processes that your jean will go through from its original “raw” unwashed state. And while, the jeanswear business is regarded as having one of the worst environmental and ethical footprints (mainly due to these processes), there are a number of vast improvements and advancements in technology that are leader denim into a brighter “blue” future.
One of the latest innovative platforms to emerge is Amsterdam’s Blue Lab, the world’s first and only independent denim laundry centre dedicated to developing new, cleaner and innovative recipes for denim industry. Set up in partnership with Denim City (read more in our post earlier this week), the facility is designed to accommodate brands, mills, laundries and other value chain partners, together or independently.
Focusing on innovations in sustainable wash and finish, the company targets denim buyers, merchandisers and store managers to provide specialist workshops and training courses. Held for all levels of learning, from the most basic to technically advanced, attendees are invited to explore and experience the full wash process in the heart of Amsterdam. The intense courses, which ranges from anything from one day to one week, provide denim heads with a chance to get hands on professional education and knowledge sharing from some of the industries most experienced wash specialists.
Located in De Hallen, a repurposed tramshed, in the centre of Amsterdam, Blue Lab comes fully equipped with machines and equipment from industry-leading manufacturers to showcase the latest innovations in laundry. Existing partners include FG Group, Tolkar, Dorlet, Candiani, Close to Clothes, Garmon, Metod and Collect, as well as a recently formed partnership with WGSN.
During Amsterdam Denim Days (11-17 April), Blue Lab hosted its first laundry days, a two day event that showcased wash specialists from Italy, Japan and Turkey. An open door event, Blue Lab invited denim industry insiders and enthusiasts alike to come and see indigo masters at work. For the first edition representatives from Candiani, Japan Blue and Garmon, each of which offered different aspects of the industry from Japanese vintage, Italian Fashion and commercial.
Blue Lab will be hosting their next Laundry Days session in October when Kingpins presents in Amsterdam for the S/S 18 season. For more details on training courses contact Blue Lab here.
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