Mar 23, 2017 | By Samuel Trotman
Get more Denim insights as a WGSN subscriber
Hollywood Ranch market releases its summer lookbooks for its denim lines Blue Blue and Blue Blue Japan, showcasing the brand’s passion and craftsmanship for indigo.
While indigo may be having its moment in fashion right now, no brand quite shares the same passion or expertise of the shade quite like the aptly named Blue Blue Japan. Founded on the love for the indigo color and denim craftsmanship, Blue Blue has been paying testament to the shade for over 22 years, pushing the boundaries of what can be done with the dye. Each of the seasonal Blue Blue collections are built around a range of beautifully made and dyed clothing in natural fibers, unique fabrics and artisan wash processes. Its new sister line Blue Blue offers a more contemporary take, looking to younger and fashion-inspired shapes. Hollywood Ranch Market’s Tokyo store Okura, houses the full collection of brands and is a treasure trove of all things indigo.
Each of the handcrafted pieces are carefully considered and designed, taking the essence of Japanese traditional art and craft skills through their own filter, and transforming them with a unique and modern approach. A Continuous Lean said it right in their article on the brand classifying what Blue Blue Japan is doing as art: “A swirling array of shades that looks like it’s been stripped from Picasso during his ‘Blue Period.'”
S/S 14 sees no exception with the brand showing the full potential of indigo. From bold stripes to gingham checks, exploded polkadots and icy tie-dye effects, Blue Blue delves deep into the umbrella of “blue” exploring and experimenting with the color in all of its varying degrees. These intriguing patterns and washes are complemented by a selection of contemporary takes on early American denim silhouettes.
To view and shop the full collection head over to the brands webstore.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.