Blue Blooded: This new book is required reading for denim fans

At WGSN we love spotting new reads that deserve a spot in our denim library and we’ve just stumbled across this new title.  The must-have title is from Denimhunters editor in chief Thomas Stege Bojer and British journalist Josh Sims ( Icon’s of Men’s Style and The Details).

It provides denim lovers and enthusiasts with an essential guide to the history of denim and jeans and the vibrant culture that surrounds it. Throughout the 250+ lavish pages, Blue Blooded offers a unique insiders view into the incredible world of indigo, covering the topic of jeans in its entirety – from their rivets to their various washes and from their cultural history to a recommended selection of stores where they can be bought.

And, of course, the things every denimhead needs to know: How to wash—or not wash—your jeans. How denim is made. And how denim makes us who we are.


After all denim is one of (if not THE) most important fabrics of the 21st century, and its current peek in popular culture makes the release just as relevant for the hardcore denim geeks as it is for the wave of newbies and enthusiasts looking to dip their toes into the indigo world.

Whether you want to geek out on the technical details of indigo dyeing, weaving and fabric finishes or discover the true origins of the Osaka Five, or you simply want to figure out how to style and wear your jeans, Blue Blooded provides you with a foolproof overview of our favourite wardrobe staple and trusty twill.

The cover alone, wrapped in real rigid denim fabric from the Candiani mill from Italy, gives the book a very special and rich look and feel.

While there are many factual denim books that have come before, think Jeans of the Old West and From Cowboys to Catwalks, Blue Blooded is welcomed addition to these iconic titles, offering a fresh and contemporary look at the current denim landscape, in particular the rise of heritage denim, which has transformed the entire denim industry. Bojer has spent more than ten years talking about, wearing, and learning the ins and outs of denim, and his relationships and research have paid off.

Likewise, Sims’ insightful and obvious love for indigo, alongside a selection of iconic imagery, helps translate an authentic and honest narrative of denim. Here, the two share their industry knowledge and network to pull in a handpicked selection of people, brands, and makers that have acted as catalysts for the chain reactions that together created heritage fashion. Throughout the profiles section you’ll find big names like Francois Girbaud, Adriano Goldschmied and Jason Denham alongside cult brands like Iron Heart, Stevenson Overall Co. and Heller’s Cafe, while personalities like Ruedi Karrer (Swiss Jeans Freak), Brit Eaton and Antonio di Battista testify to the titles authentic appeal.


Blue Blooded also explores the current effort to return to the roots of regionally hand-crafted, small-batch, high-quality denim that is now fervently sought, discussed, bough, and worn all over the world. Here you’ll discover some of the brands and designers who are stirring up the industry like Naked & Famous, Scott Morrison, Hiut Denim, Tellason and Livid Jeans. And while the book does delve deep into the heritage world, it is not an exhaustive snap shot, because, excitingly, since heritage denim is the product of small, artisan companies, it is always in flux. It varies in style and attitude. All of them are passionate about heritage and the potential of denim. If you are too, pick up your copy. This book is your gateway.

The book is available online now on Gestalten for 44 euro.






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