May 12, 2017 | By WGSN Insider
Last week we had the chance to escape the office for the afternoon and go hang with our new favorite guys – the Bell team. We got a quick history lesson and drooled over some amazing memorabilia, then launched into our sneak peek at what this veteran brand has up its sleeve next.
A trip down memory lane proves that Bell was trusted by athletes long before it was ever officially outfitting them. A brand built on passion and insight (many of the employees are former pros, and almost everyone rides in some manner), one of the very first advocates was Evil Kenevil himself. Through athlete insights, cutting technology and a a depth of heritage, Bell continues to lead the industry in helmets.
We were excited to hear the announcement that the brand known for helmets and technology will now be debuting an apparel line for both men and women. Rooted in the heritage of the brand – and inspired by motorcycle culture – the new line is designed to work seamlessly into the lifestyle and closet of the consumer. Also branching into collaborations with some of the industry’s apparel pros, the line is effortless and on-point.
Also in the showroom was was legendary Skratch of Skratchs Garage hand-painting custom helmets on the spot. We were more than excited when he offered to paint us one of our very own – inspired by the tattoo peeking out of this editor’s sleeve. Watching him work was inspiring as he did pin-striping and designs with the precision of a surgeon.
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