Blood Red: Studio Toogood for Hermès in London
By Gemma Riberti

We’re enamored by Studio Toogood’s provocative installation for French luxury house Hermes at their London flagship store, which somewhat resembles a slaughterhouse, but in fact references the brand’s utmost level of craftsmanship and original branding colors.

Nov 28, 2013
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We’re enamored by Studio Toogood’s provocative installation for French luxury house Hermès at their London flagship store, which somewhat resembles a slaughterhouse, but cleverly references the brand’s utmost level of craftsmanship and original branding colors.

Taking over the ground floor space of Hermès’ Bond Street Store in central London, the installation has been created for the forward-thinkingpetit h” division of the brand, which makes use of otherwise discarded leather and material offcuts, transforming them into new, saleable products.

Speaking of the initial spark of inspiration, Fay Toogood explained to Dezeen

“The piece that caught my eye was a leather off-cut of a signature Hermès bag pattern. The hide was a skeleton of the negative shapes left after the pattern cutters had cut the intricate shapes.”

The store will “act as an antidote to West End slickness,” explain Hermès, also inviting staff to “get into the spirit of upcycling”, by donning custom made hats and aprons that have also been created using Hermès material offcuts.

Scroll through the images to see more detailed shots of this inspiring installation, courtesy of Dezeen. Red has certainly proved an inspiring pigment of late in design: see our recent coverage of the Turkish Red exhibition by Formafantasma at the TextielMuseum in Tilburg, and the ROOD BY rENs installation at Art Rotterdam this year. – Samantha Fox


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