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Bloggers Unite for Breast Cancer

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Fashion bloggers posting portraits of themselves in cool ensembles has become the norm, but now a select group of online darlings are wearing a garment that carries more gravitas than usual. You see, October is Breast Cancer Awareness month and it also marks the 10th anniversary of Ralph Lauren’s Pink Pony foundation. In honor of the occasion, the philanthropic designer, who also founded the Fashion Targets Breast Cancer initiative over 20 years ago, has enlisted 100 bloggers to snap pics of themselves wearing the latest Pink Pony polo. Those who are participating in the stylish assignment include savvy online scenesters such as Tavi, Nitrolicious, the glam squad from Refinery29, and many more.

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