Apr 03, 2017 | By WGSN Insider
Vintage shopping- as aficionados and casual treasure-seekers alike can attest- is about the thrill of the hunt, the search for that elusive piece of clothing or furniture or objet d’art that can inspire a longing theretofore unknown, lying dormant, waiting to be discovered. Poring through piles of stuff to find that diamond in the rough is part of the pleasure, a pleasure which is amplified manifold when a dealer with an excellent eye has cherry-picked the best of the best across a range of products. Enter Blitz, London’s recently-opened vintage emporium and the world’s first-ever second-hand department store dedicated to a 100% vintage lifestyle. Located in a former 20th century furniture factory, this 9,000 square foot space in London’s Brick Lane neighborhood unites the worlds of clothing, furniture, interiors products, textiles and more, spread over 5 spacious rooms in a decor that marries quirky vintage ephemera with streamlined merchandising, simplifying the proverbial treasure hunt with charm and wit. Clothing stock is replenished everyday, ranging from reasonably priced pieces and accessories circa 1960 – 1990 to rarer pieces from the 20s (we spotted an exquisite midnight blue velvet 20s opera coat during a recent visit). While the merchandise may be vintage, Blitz’s concept is resolutely contemporary: a space of inspiration, socializing, and- in their own words- “creativity.”
Stop by to browse the wares and/or relax over coffee in the shop’s café. Open 7 days a week, Monday – Wednesday + Sunday 11am – 7pm; Thursday – Saturday 11am – 8pm. 55-59 Hanbury Street, EL 5JP London.
The store’s entrance on opening night.
First floor furniture display.
50s-era printed barkcloth textiles
80s sweaters galore! Respect.
First floor view.
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