Jun 11, 2018 | By Nick Paget
New York: Fresh off of winning the GQ & CFDA “Designer of the Year” award, Alabama-native Billy Reid showed his first proper collection at Milk Studios. With a room set up with piles of leaves flown in from his home in the South, as well as an authentic tool shed, attendees were in for some of the most wearable, trend-right clothes of the week. Integrating country with a slightly Mod look (as if Mod had originated in the South), there were heavy-weight tweed suits, beat-up sweaters with stretched out necks, and outdoors-appropriate details like sherpa linings, shawl collars and wide-wale corduroy. Subtle accessories like a satin bowtie, suspenders under a windowpane suit and a folded pocket square helped remind us that the dapper dandy from the South is just as at home in the fast-paced city as he is drinking whiskey at his hunting cabin back home.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.