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Billy Reid

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GOOD OL’ BOYS

New York:  Fresh off of winning the GQ “Best New Menswear Designer” award, Alabama-native Billy Reid returned to New York for a presentation fit for the good ol’ boys of the deep South. With a set shipped from Alabama and created to mimic a porch-wrapped plantation, the only things missing were sweet tea and hushpuppies. Citing his inspiration as the Southern Gothic-themed photos of Clarence John Laughlin, Reid kept the expected humor and warm spirit of his collection by tagging each model with witty descriptors like “Eighth-year Tulane undergrad,” “Always sockless, never scotchless,” and “Leader of the new Democratic Party.” All of the clothes were wearable, with subtle references to the past like high-waisted pants, gauzy tennis sweaters, leather-trimmed suspenders and “marsh jackets”. In keeping with the intended whimsy of the collection, tire tracks showed up on seersucker shorts and sheer woven shirts were inspired by a lawyer uncle from Louisiana. Modern elements included tennis shoes designed in partnership with K-Swiss and canvas tote bags fit for ammunition or iPads.

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