Billionaire Boys Club – Season 12

In stylish transverse sequences, director Neil Bedford, with help from Ryan Hopkinson and stylist Mark Mcmahon, created a slide show of intrigues as they presented the Season 12 from Pharrell Williams‘ Billionaire Boys Club (BBC).

The collection embraces a number of themes to create the typically eccentric look the label is associated with, from military to Mexican, with blanket-lined truckers and double camo riders. Spring sees BBC move away from the raw, indigo denim constructions that the brand has provided over the years and begin to experiment with fashion forward finishes and washes like heavily distressed and abraded double denim pairings and over-dyed nautical shorts.

In addition to the still look book, the brand also released a sleek and sartorial film for the new collection. Presented in short form, the fast-paced video layers both details and the complete looks of the new collection with a spacey N.E.R.D. beat.

Billionaire Boys Club® Season 12 Lookbook – Promo from Billionaire Boys Club® on Vimeo.

To see the key looks from other premium denim brands, view our tailor-made Best of Spring 11 Lookbooks, which launched this week.

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