Nov 01, 2017 | By Greer Hughes
In true Hollywood style, Billabong staged a massive outdoor block party on the legendary NY Street backlot of Paramount Studios this past Wednesday for their 5th annual Design for Humanity benefit. And what’s a hip Hollywood party without live street art installations, a tight mix of DJs, and gorgeous models in bikinis strutting down the catwalk?
In just one night, Billabong was able to raise over $120,000 for the VH1 Save the Music Foundation. For those of you not up to speed on this incredible program — the goal is to impact youth by restoring instrumental music education in public schools, and 100% of the proceeds will be dedicated to keeping music alive.
Billabong certainly kept the music alive with three simultaneous stages set for live bands playing throughout the night including, folk-sweethearts, Edward Sharpe and the Magnetic Zeros. Around every corner DJs were spinning, and emcee Mark Moreno got the crowd amped during the bikini fashion show. One-of-a-kind designs represented the top trends of the season, in addition to the music and fashion, art was a huge influence of the event. For the ultra-generous party-goers, Art Show, AR4T, and VH1 Save the Music hosted silent auctions of original works of art as well as autographed guitars from various artists. – Jeanine Pesce + Courtney Schultz
This feel good block party brought together a diverse mix of hipsters, fashionistas, pro surfers, and party crashers, making a even more diverse mix of street style. The whole event was a killer combination of music, art, and fashion that is sure to not be forgotten, and anytime sport meets fashion our blood pumps just a little bit faster.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.