Mar 26, 2018 | By Alice Gividen
May 05, 2010
We officially kicked-off Bike Month in New York City, by attending the Bike Snob NYC book signing @ Powerhouse Arena in DUMBO, Brooklyn. We have been huge fans of Eben Weiss– aka “Bike Snob”– for quite some time, so it was way cool to actually meet him in person. His first “BRA” (book release appearance) was a huge success, leaving readers/fans with a certain sense of reciprocity a typical book signing would fail to deliver.
A little background on the Bike Snob, a former literary agent from Brooklyn, he has remained anonymous since 2007 (he was recently outed in the Wall Street Journal) dissecting the world of cycling while simultaneously kicking it in the gut. The Snob has religiously offered his cynical, yet insightful (sometimes even existential) views of bike culture to a cult-like following of readers daily. It was only natural that he would eventually write a book based on is vast knowledge of the industry from a “real” cyclist’s POV. According to The Snob a “real” cyclist is someone that enjoys riding a bike more than anything, and would choose a cold/bitter ride over a warm cup of coco (essentially).
The beauty of The Snob, in our opinion, is that although he has remained in the shadows for so long, he is actually accessible on a certain level… in the past we have emailed him links, typical “bike humor”, that he has responded to… and even published! I guess we could officially call that a “collabo”.
Token “bike culture” merchandise
He also recently penned an article for Outside Magazine (a quick read to get a better understanding of his witty prose) on America’s most “bike-friendly” city -> Portland. The Snob has a tumultuous relationship with the city of Portland, definitely a love/hate kind of situation… but usually teeters more towards the hate side of things. We just think he is secretly jealous of their ample bike lanes and “theme rides.”
A seriously excited Bike Snob fan
It’s safe to say that his fans were stoked to connect with The Snob, after years of a one-sided relationship. Powerhouse sold-out of every single copy of his new book, The Bike Snob “Systematically & Mercilessly Realigning The World of Cycling”. The bike gods must have been on our side, we got our hands on a signed copy. Mission accomplished.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.