Sep 24, 2018 | By Lourdes Linares
Get more Denim insights as a WGSN subscriber
We are big fans of the 70 year-old original Japanese denim brand, BIG JOHN. They’ve recently been making waves at trade shows around the world from Vegas to Berlin and are currently making their way back into the American and European markets – you heard it here first!We came across their ‘World Workers’ sub-brand that has been going since 1975 and got to check out their S/S 11 lookbook. We love the maritime worker styling that matches up with trends we’ve seen emerging at the S/S 12 trade shows. Stitch-through pocket sailor pants, cargo shorts and crisp shirts glow in saturated sulphur blues teamed with unbleached cotton Granddad knits and laundered railroad stripes. If you haven’t heard much about World Workers or Big John then head over to their website for a full history lesson on the birth of Japanese denim, their relationship with Cone Denim, collaborations with Kurabo, and their licence with Dickies.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.