Jun 12, 2018 | By Allison Goodfellow-Ash
Request a demo and see WGSN for yourself.
The traditional concept of family, a dad, a mom and two kids, has now made room to include single dad, gay moms and adopted sisters. This new face of modern family inspired W Magazine’s Family Values spread. The December issue documents an array of familial structures. Single dads (like Usher and Lee Daniels), adoptive parents (like Katherine Heigl) gay moms (Lisa Cholodenko and Wendy Melvin) and family broods (like the Hennessy’s) are included in the portfolio.
(Pictured, the Fendi family, Jenna Jameson, the Hennessey family, Cholodenko and Melvin family, Usher)
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.