BIG IDEAS | Ralph Lauren’s Shoppable Storybook

Polo Ralph Lauren just made back-to-school shopping a bit more fun (and less frantic) with the launch of The RL Gang, an interactive virtual storybook that just happens to feature its young characters rocking key F/W 10 looks for Ralph Lauren Childrenswear. Narrated by Harry Connick Jr., the new online platform allows parents and kids to shop from home in an entertaining and stress-free environment. The interactive storybook (aimed at ages two to eight) follows eight well-dressed characters on their first day back to school.  Kids can click away on their favorite outfits throughout the story–taking parents to a web page where they can buy the look. Click here to view the entire clip.

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