BIG IDEAS | Paul Smith Junior Sing Along

After much anticipation, Paul Smith Junior premieres this month.  Staying true to the vision of the British designer’s adult line, he adds his punchy sense of color and wit to classics for boys and girls.  Expect to see corduroy school blazers, bright stripe knits, graphic sweaters and quirky tees in the new line. Originally set to launch in August, the debut collection has been pushed to September. With just a few more weeks left, we have a fun music video of the collection to tide us over.

The sing-along video of pop classic You Spin Me Right Round stars Paul Smith himself, a cast of singing mini models and rock kids Anais Gallagher and Sonny Ellis-Bextor. Such a fun way to show off the collection and keep us wanting more…


Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.

WGSN Insider Bulletin

Request a demo and see WGSN for yourself.

Related Stories

How FIFA football inspires kidswear


VIDEO: #ItemsMoMA: Beyond the exhibit

How high street kids' retailers are embracing inclusivity