Login

BIG IDEAS | Nike x Doernbecher Freestyle Project

Stylesight Nike x Doernbecher

 

Stylesight Nike x DoernbecherEvery year, Nike partners with Oregon Health and Science University Doernbecher Children’s Hospital to create a line of limited-edition shoes with the young patients. Nike designers collaborate with OHSU Doernbecher patients, creating a custom sneaker. The kids choose their colors, materials and details, pulling inspiration from their own lives. The collection is sold online, in addition to being available at various Nike retail locations across the country. Over the last nine years, the project has raised over $4 million and all of the proceeds go directly to OHSU Doernbecher. Check out the inspiring stories behind the footwear here.

Stylesight Nike x Doernbecher

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.

WGSN Insider Bulletin

blog_ad8

Request a demo and see WGSN for yourself.

Related Stories

Playtime children's trade show expands into Berlin

The Beauty-Full Week: Your New Year's Eve Beauty Look Nailed

2017: The year of Moomin Mania

Share
Tweet
+1
Share
Pin