BIG IDEAS | Kids React

As mentioned in our Tween Consumer Attitudes, Generation Z is quite opinionated. Check out this cute video of tweenagers’ reactions to the ever-changing and flamboyant Lady Gaga in a series called Kids React to Viral Videos created by Fine Brothers Productions. See more episodes of these precocious kids on YouTube.

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.