BIG IDEAS | Costumes by Achim Lippoth


From our Trend Tracker Land of Make Believe to the My Princess Boy buzz, we’ve been enthralled by the trend of kids expressing themselves through playing dress up. Photographer Achim Lippoth explores the contrary in his photo project “Costumes,” showing children in uncomfortable costumes chosen by mom and dad. In his series, Lippoth presents the common problem when parents force their children to wear clothes which they think suit them the most. “They [parents] dress them in a way they like to see them without paying attention to what the kids really want,” Lippoth told Stylesight. “They ignore the fact that children are individuals with their own personality and their own style which grows and changes over time. As a consequence, kids are feeling uncomfortable and for outsiders they look like being put in strange costumes like in this series.”

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.