BIG IDEAS | Bonjour Camille


One of our favorite brands Bobo Choses recently came out with a book! The poetic book Bonjour Camille is all about the little girl who inspired their S/S 11 collection.

Here’s an excerpt:

On Sunday mornings, as soon as the sun comes out,
Camille opens her eyes and puts on her battledress:
a tutu and a top hat. She has so many things to do:

Jumping on the bed until her mummy says THAT’S ENOUGH!
Eating loads and loads of cherries.
Hiding all the umbrellas.
Choosing a new favourite colour.
Giving names to the waves.
Asking the wind in a whispering voice to tell her a story.
Letting an ice-cream melt in her hand.
Drawing thousands of faces on thousands of balloons.
Yelling to the winter to go away.
Looking for something unexpected on a map…
But then Camille hears a voice from the other side of the door. Stop that jumping!

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.

WGSN Insider Bulletin

Request a demo and see WGSN for yourself.

Related Stories

London’s Top Drawer launches kidswear edit: PLAY

WGSN Shelfie: Winter 2017/18

Why Yayoi Kusama matters today