BHS: The British retailer set to be reborn online

BHS online

BHS online is to launch later this week, a month after the failed UK department store retailer closed all its stores.

Qatari retail group Al Mana, which owns the Middle East franchise rights for BHS, is behind the new venture, called BHS International.

BHS.com goes live on Thursday, selling lighting and home furnishings, which accounted for around three quarters of the most popular online products sold before the retailer fell into administration. Clothing ranges, plus kitchen and dining ranges, are set to go on sale at a later date.

BHS International stressed it has no links with the former administrations, led first by Sir Philip Green and then Dominic Chappell. However, Al Mana has recruited three former BHS executives including David Anderson, who remains managing director,  buying director Sara Bradley, and Dave West as head of creative.

Headquartered in London, the retailer will employ 84, most of whom worked for the retailer before it went into administration.

“Although we are starting again in the UK, we have a number of advantages over a typical start-up”, Anderson said. “We are nimble and efficient, but with a great brand, strong customer base and a proven and dedicated team.”

He added: [BHS] had a loyal customer base with around 1.2m British shoppers who bought from us online, and for our relaunch we have managed to secure many of the products they liked the most.

“In addition to this, we have developed a new specially designed online platform for our UK business so we are not inheriting any legacy systems, and we were able to recruit the majority of people who worked on the profitable online and international operations of BHS before it went into administration.”

The site will not have as wide a range of products, but will focus on “best-sellers”, BHS International noted.

STAY UP TO DATE: You want the need-to-know news, right? Our journalists deliver a daily curation of the most important industry happenings. Sound good? Join WGSN.

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.