Apr 11, 2018 | By Jennifer Zhang
Request a demo to experience WGSN.
THE LAND GIRLS
London: For spring, Betty Jackson looked beyond the battleground for military inspiration and instead chose to focus on the home front and the Women’s Land Army, who were charged with taking care of England’s farms in the 1940s, while the men were away at war. Jackson juxtaposed utilitarian twill dirndls and roomy tunics with ultra-feminine eyelash-textured coats, plush cable-knit sweaters and marabou-trimmed skirts that hinted at The New Look decadence to come. A bark-patterned jacquard, used on half-circle skirts and princess coats, functioned as a sophisticated update on camouflage, complete with moss-like green patches. Zippers and drawstrings detailed the ensembles with a sleek functional edge, and sporty anorak-style tops and dresses in shiny lacquered cotton successfully moved the very grown-up, vintage-inspired collection in a welcome contemporary direction.
View Collection Images
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.