12 hours ago | By WGSN Insider
Get more Denim insights as a WGSN subscriber
After just one year since its initial launch British-based denim brand Bethnals opens its debut store in East London’s Spitafields.
Last year we reported on the launch of a new unisex denim brand Bethnals by designer and self confessed denim addict Melissa Clement. Initially kickstarted via crowd funding, Bethnals is now smooth sailing into its second season for S/S 15 and with that it has opened its first brick and mortar space in the perfect heritage setting of East London’s famous Spitafields market. Located just down the road from where they had their temporary pop-up store last fall, the new stand alone is a nod to the success and growth of the brand over the past 12 months from which they have developed a loyal customer base as well as gaining attention from glossies like Elle and Hunger Magazine. Melissa invited London’s denim contingency along with close friends, family and press to the opening last Thursday to check out the new store, browse through the rails and raise a glass to the opening.
Located in one of the store fronts along Brushfield Street, the spacious interior has a clean and modern aesthetic with subtle nods to vintage like brass pipe rails, unfinished wood flooring and of course the buildings stunning red brickwork exterior. Once again Melissa has done a fantastic job designing and merchandise the unisex appeal of the collection with everything from slouchy boyfriend fits, skinnies, chore coats, granddad collar shirts and popover cagoules – all in a range of stunning indigos and soft hand denims.
The new store is located at 73 Brushfield St., London, E1 6AA. Check out Bethnal’s S/S 15 lookbook before you head down.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.