Bespoke Typography – Inspiration

Innovation through typography can be an exciting arena for visual excitement. Type should grab your attention as it’s there to be noticed and read. WGSN’s graphic’s team recently spotted Alex Varanese, a bespoke typography master.


Alex Varanese, a San Francisco-based designer, has had a long love affair with typography and bespoke type design. His creative poster work explores the balance between contemporary, modern graphic layout and bold retro styling.



Oranges and saturated tones feature heavily in his designs, giving an early 70s flavour to his work. This, juxtaposed with the modern angular typography, gives a real fresh twist to his unique designs.

BESPOKE TYPOGRAPHY from alex varanese.

BESPOKE TYPOGRAPHY from alex varanese.

Our favourite font highlight was his stylised alphabet created from fractured musical instruments – truly original and inspiring bespoke type work.

For the full catalogue of Alex Varanese’s work visit his personal portfolio site, www.alexvaranese.com

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