Oct 16, 2017 | By WGSN Insider
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Some say Berlin is the mother of all pop-up shops. While that may be a bold statement, the city is clearly a fertile ground for these temporary retail outlets. With a lot of free space at very attractive locations, which are not constantly rented out, the city offers great opportunities. Berlin is a perfect playground for upcoming brands, which are not ready to sign a three year lease yet, but still want to present their products in their own space. A lot of now established stores in Berlin actually began as nomadic concepts, such as menswear heaven Darklands, Comme de Garcon store Lil Shop and One Piece.
Larger brands using this hip concept to promote their goods are the other side of pop-up stores. Footwear and fashion platform Zalando recently opened (and closed) a pop-up for the launch of their in-house brand. Car sharing company Car2Go created a pop-up shop, where up-and-coming designers showcased their wares. Younger brands like footwear label Atheist opened a three-day pop-up in Neukölln to give clients a chance to see their shoes in real life, since they usually sell only online. Right now, these Berlin pop-ups are worth checking out: Saena Chun, a newcomer, who is presenting her whimsical collection in a temporary space in Prenzlaurberg, which she shares with interior brand Voltaberlin and jewelry designer Laure.
The funky guys from Odd Future temporarily moved in with streetwear store Firmament on Mitte’s Linienstrasse. Penny skateboards came from Australia to occupy a temporary space in Kreuzberg . The latest addition is Patrick Mohr’s store, opened the 29th of August. The Munich based designer moved into Münzstrasse 20, also in Mitte, for a limited time. -Silke Lambers
Litfasse Platz 2-4
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