Berlin in a Machine


As discussed in our Attitudes feature Beyond Pop-Up Retail, vending machines are experiencing a stylish renaissance. In Berlin, Germany Berlinomat, a store exclusively stocking works of local designers, launched a new vending idea at three locations – Berlin’s Central Station, Tegel Airport and Galleries Lafayette.

A flat touch screen provides information on the 42 unique design products including: a peppermill made from an original Berlin tree by Sawadee design, a coin purse made from recycled bike tires by Kawede design or a four meter panoramic poster of Berlin by Extratapete – all packaged in an attractive box. A change from the usual candy or travelcard purchase, pop-up vending machines are a low cost marketing tool in keeping with the established temporary store trend.

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