Feb 12, 2019 | By Sandra Halliday
Experience Lifestyle & Interiors on WGSN.
LA-based design and manufacturing company Bend Goods has released a print catalogue that showcases the brand’s signature wire furniture and innovative design direction.
Bend Goods plays with beauty and simplicity in its first print catalogue, offering a peek at the inspiration driving its designs. Set against Southern California locations Catalina Island and Joshua Tree, the hard-copy catalogue tugs at its West Coast roots to represent the innovative and playful philosophy behind the brand while spotlighting the functional, colourful and inviting line of its structural home goods.
While the furniture is the main showpiece, it is the artistic, somewhat illogical expression that lends novel visual interest beyond the product. Natural landscapes, surreal placement and coloured smoke flares stand out as the main driving forces behind the conceptual catalogue.
“We wanted to make a catalogue that was art-driven and inspiring,” says Eric Stauble, Bend Goods Marketing and Sales Director. “You’re not sitting in page 4 of a catalogue, you’re sitting in a piece of the designer’s brain and creativity.” Bend Goods envisions customers flipping through the catalogue, earmarking and ripping out inspirational pages, maybe even sticking them on a fridge or mood board. In essence, having a proper offline experience akin to losing oneself in an old-fashioned paper and ink book. “A digital version of a catalogue is here today and gone tomorrow,” continues Stauble, “whereas a print version is left on your desk and keeps reminding you why it inspired you in the first place.”
Bend Goods celebrated the launch of its inspirational catalogue with a party in Los Angeles last week, co-hosted by online magazine Design Milk.
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