Bellabeat: Wearable tech (that’s actually wearable)
By Carla Buzasi

We want wearable tech, but it has to be clever and look good. That’s why Bellabeat is so interesting, says WGSN Global Chief Content Officer Carla Buzasi…

Jul 22, 2015
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Now this is interesting. Meet Bellabeat – the leaf-shaped pendant that claims to track your sleep activity, stress levels and even when your period’s due. It says it can improve your quality of life – which is all well and good – but the best bit? It’s wearable tech you genuinely wouldn’t mind wearing, while being unashamedly pitched for women (one of the selling points is a reminder to take your Pill). Check out the designers’ launch video below. It’s slightly all–American cheesy for my tastes, but gets the message across…

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