May 25, 2018 | By Carla Buzasi
Big data meets consumer insights. Experience WGSN.
Now this is interesting. Meet Bellabeat – the leaf-shaped pendant that claims to track your sleep activity, stress levels and even when your period’s due. It says it can improve your quality of life – which is all well and good – but the best bit? It’s wearable tech you genuinely wouldn’t mind wearing, while being unashamedly pitched for women (one of the selling points is a reminder to take your Pill). Check out the designers’ launch video below. It’s slightly all–American cheesy for my tastes, but gets the message across…
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