Behind the scenes: How holiday windows come to life

Saks 5th Avenue window


New York, the big Apple, the land of ‘go big or go home’ always has holiday windows to write home about.

Whether it’s the scale of the window designs or the intricate detail, the holiday windows are almost immediately Instagrammable and so enticing that shoppers will flock to go inside the store and see more.

This year I decided to take the WGSN video team with me to show you, the reader, the magic of these windows up close. There’s just something about moving image that can convey the Christmas message better than stills.

So below you can follow me around as I spotlight the most innovative visual merchandising for this season and talk to the experts that made it happen.

Enjoy, and happy holidays!

Want more? Follow Sidney on Instagram here.



Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.