Behind The Brand: Blue Blanket

Bianco takes and up-close and personal look at Antonio Di Battista and his two businesses Blue Blanket and WeWill research group, with two short behind the brand videos.

Stylesight’s denim team has been a fan of Italian denim label Blue Blanket since discovering them at the Rin Tanaka Inspiration show back in 2012. Led by Italian denim guru Antonio Di Battista, the line of authentic blue jeans has been gaining traction throughout the denim market with Antonio’s authentic and classic approach to denim design. With over 25 years of experience in the denim industry, Antonio is one of the movers and shakers in the purist side of the business, helping to organize events such as Denim Boulevard during Milan Fashion Week, collaborating on books with Men’s File as well as taking the time to attend some of the key vintage-inspired trade shows on the denim calendar.

While much has been written and said about the brand, there has been little seen about the brand’s atelier and Antonio’s infamous archive. However, last month Bianco took a detailed look into the Blue Blanket brand and Antonio’s research group WeWill, with two short videos that showcase a behind-the-scenes look into his businesses. Set in Blue Blanket’s hometown of Pescara, on the east coast of Italy, each film highlights Antonio’s hands-on and labor-intensive design and production process.

The Blue Blanket video provides a detailed insight into their artisanal methods, fabric sourcing, and the unique craft-sets of the workers at their factory, while the WeWill video showcases their atelier spaces where you can find them crafting up classic items like vintage leather and denim garments. Both videos also take a look at Antonio and his friends more personal sides like his passion for vintage guitars and off road bikes especially from the ’70s. Enjoy!

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