Aug 10, 2019 | By Luke Tebbutt
Experience Lifestyle & Interiors on WGSN.
Jul 08, 2016
Botanical prints are nothing new, but they are definitely having a retail moment. At the end of last year we profiled how key fashion retailers are embracing plants and foliage for their store design and now, the plant effect is making its way into your apartment.
Jungle Foliage is flooding bedding textiles, including coverlets, duvets, pillowcases, bed skirts, and sheets with deep emerald greens and palm leaf patterns. The appeal of this print? That idea of bringing summer home with you appeals to consumers.
It’s no surprise that Tropicals remain a driving direction for all things interiors. The upgrade this season though is that we are seeing tropical vibes presented in a deeper and darker palette, with motifs that are lush and dense. Also, bright, juicy touches introduce exotic flora and fauna to create vibrant coordinates that make for a summer-all-year-round look – especially when paired with accents such as wallpaper, wall art, and decor. Look out for key designs, from palms to lush vegetation and botanical stems that flourish into drawn corollas, intricately detailed across bedding.
Key interior retailers embracing the trend include: La Redoute, Target, Christian Fischbacher, Mike Seratt of the Prized Pig, CafePress, Williams Sonoma, and other brands have all followed suit, bringing captivating woodsy textiles to the bedroom.
With pops of vibrant yellows and reds, the patterns seem to come to reality with a two dimensional effect. Paired well with neutrals like white and brown, jungle foliage can infuse your home with that feeling of the tropics, whether the sun is shining outside or not.
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