19 hours ago | By Allyson Rees
Experience Lifestyle & Interiors on WGSN.
Sep 01, 2010
Payless is joining retailers Urban Outfitters, Topshop, Forever 21, American Apparel and Aldo in introducing a lifestyle component to their brand by offering beauty products under their The Unforgettable Moments and Zoe & Zac Naturals labels.
By October, 1500 select Payless stores will carry new beauty items for eyes, nails and lips with most retailing for under $10. Unforgettable Moments was inspired by the dyeable wedding shoes line and offers a range of similar pastel to rich color shades perfect for those special occasions. Zoe & Zac Naturals‘ inspiration comes from the sustainable shoe line of the same name and features recyclable packaging and formulas free of parabens, sodium lauryl sulfate and phthalates. Product lineup includes fruity body items, lip butters, sheer palettes and mini hand sanitizers.
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