Feb 22, 2017 | By Emma Grace Bailey
Get more with a WGSN membership. Click for a demo.
What are your earliest beauty memories? What does beauty mean to you? These are questions that I like to ask beauty experts in the industry from time to time. And myself.
For me, it actually didn’t start with makeup. Since I can remember (I was probably 11 years-old) my mother always had the most luxurious fragrances. There were three signature scents that wafted from her vanity table throughout my childhood: Chanel No. 5, Christian Dior’s Dune and Poison. These scents were reminiscent of what was sensual and attractive about beauty in the 1980s and ‘90s. Absolutely every woman needed a heady, strong, musky scent. Something that was easily recognizable, a spritz that oozed confidence and femininity. There was no mistaking these signature and sometimes too-strong fragrances, they would waft from the wrists and collar bones of my mother and my aunts at family gatherings (she has five sisters). With so many women in the family, get-togethers would always include some sort of beauty talk: most often it would be about fragrance, each of them comparing their latest scent indulgences from the local department store beauty counter, usually The Hudson’s Bay (I’m Canadian!)
Over long dinners and drinking, this would go on for hours. I’d soak it all in like a sponge, listening to the competitive cackling, memorizing the designer and color names, wishing I was a grown up and could wear perfume and makeup. I’d play dress-up, splash on way too much Dune and steal my mother’s frosty lipsticks, swipe on layers and layers of lipcolor and mouth the words to myself in the mirror: “Christ-tee-ahn Dee-ohr.”
Beauty when I was growing up was also about lush, rich face and body creams: a tradition passed on by my grandmother to my mother too. Her favorite? Elizabeth Arden. Today those iconic paned red doors are burned in my youngest beauty memories.
As I got older, it wasn’t just any old moisturizer for me, even as a beauty beginner I was an Oil of Olay kind of girl. Now, I’m a huge fan of See By Chloé eau de parfum and can’t stop using Shiseido‘s new Ibuki skincare line.
It looks like I grew up to be my mother’s daughter.
For me, beauty isn’t just about the latest and greatest lipstick, cream in a tube or scent in a bottle. Beauty has always been about transcending life’s daily stresses and mind-numbing realities with a bit of dreamy luxury, even if that feeling lasts for just a moment thanks to a spritz of a scent or a slick of nailpolish or gloss. To be that woman of affluence, of feminity, of seductive power, of sometimes frivolity can be downright fun.
See the gallery below for some of my inspirations and obsessions of late:
From the biggest beauty campaigns to the catwalk, these gorgeous runway models are inspiring the world’s top brands.
There are so many different products that I’m excited about but here are a few that make me just want to do a starjump.
Shu Uemura Face Oil Cleansers
Mai Couture Blotting Papers
L’Oreal Paris 12Hr Infallible The Super Slim Liquid Eyeliner
(perfect for someone like me who is always perfecting her topline).
Ballads and bold vocals, I’m loving Brit crooner Adele and Australian singer Matt Corby. I’m also reminiscing over the latest Tegan and Sara album, “Heartbreaker.” (They’re also Canadian!)
Tegan and Sara
Maybe it’s because I haven’t hit the beach in years, maybe it’s the looming deadlines (and global fashion weeks ahead), maybe I just need a vacation! I don’t know what it is but Central America, the Middle East and Mediterranean is all I can think about. Tulum, Istanbul, Santorini. Hot and beautiful.
Cronuts, of course! They’re delicious and the opposite of nutritious: decadent, sinful and made of pure cellulite. I’m still loving the gourmand trend in fragrance at the moment and Jo Malone’s Sugar & Spice collection. It’s been a few months since this collection launched and I still can’t get enough.
I’m excited to bring you of-the-moment trends, runway and backstage VIP access to the top global fashion week shows, PLUS trend downloads on international tradeshows and exclusive interviews with the industry’s must-know names.
Please email me at firstname.lastname@example.org
Yours in fashion and especially beauty,
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.